Introduction To The Pita Project
Jos Bijman and Pierre-Benoît Joly
LEI, the Netherlands & INRA, FranceTechnological innovation in the agrochemical, biotechnology, and seeds industries, and in associated public sector research establishments (PSREs) has the potential to deliver more socially and environmentally sustainable farming systems and to improve the quality of life of citizens in Europe. This is particularly true of farms on the most fertile land. However, although policies developed in different areas may all aim to improve the quality of life, in practice, in their influence on company and PSRE strategies, they frequently counteract one another and so attenuate the desired effect.
Market-related factors also influence decision making in industry and PSREs, the most important for the PITA project (Policy Influences on Technology for Agriculture) being the policies of food processors and distributors; and also public attitudes and opinion, which often set more demanding standards than those of national governments and the European Union (EU).
The PITA project (see figure 1) is developing an integrated analysis of policies and market-related factors relevant to the agrochemical, biotechnology, and seeds sectors. The core of the project is an investigation of the impact of these factors on the strategies and decision making of companies and PSREs. In addition, the downstream implications of public and private decisions on employment, international competitiveness, and environmental benefits. The final outcome of the project will be feedback of its conclusions to policy makers and company managers.
The range of policies and other influences studied includes the following,
Figure 1. Project structure.
Suggested citation: Bijman, J., & Joly, P. (2001). Introduction to the Pita Project. AgBioForum, 4(1), 1-3. Available on the World Wide Web: http://www.agbioforum.org.
In This ArticleFigure 1
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