Editor's Introduction:
Functional Foods: Technical, Institutional and Market Innovation
N. Kalaitzandonakes

Food as a Source of Health Enhancing Compounds
P. Burn & G.M. Kishore

Health Claims and Labeling Regulation: How Will Consumers Learn About Functional Foods?
L.J. Unnevehr & C. Hasler

Consumer Response to Functional Foods in the 21st Century
D.B. Schmidt

Marketing Functional Foods: How to Reach Your Target Audience
L. Gilbert

Agricultural Biotechnology and Societal Decision-making: The Role of Risk Analysis
J.D. Wolt & R.K.D. Peterson

The Comparative Advantage of Real Options: An Explanation for the US Specialization in Biotechnology
B.F. Lavoie & I.M. Sheldon

Labeling Policy for GMOS: To Each His Own?
J.A. Caswell

Negative Labeling of Genetically Modified Organisms (GMOs): The Experience of rBST
C.F. Runge & L.A. Jackson

The Economics of Within-field Bt Corn Refuges
J. Hyde, M.A. Martin, P.V. Preckel, C.L. Dobbins, & C.R. Edwards

The Concept of Natural: Implications for Biotechnology Regulation
D.L. Kershen

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